add-on sales
Sep. 9th, 2014 07:13 pmI bought Scalzi's "Lock In" on preorder and it's on my Kindle. However, lately I've had about 3 minutes a day to actually read, so this evening I went to Amazon to see what the upsell was for the Audible version. It's less than $5 to buy the audiobook when I already own the Kindle version.
Say whatcha will about media conglomerates, but the cross-selling works for me.
Say whatcha will about media conglomerates, but the cross-selling works for me.